Small business marketing blog
Practical guides from the people who run SEO, websites and ads for our clients. Plus Orlando market studies and the free WordPress plugins we publish.
Latest guides, studies and plugins
- Review repliesGuide · SEO guides
How to Respond to Google Reviews
Respond to every Google review within two business days, from your Business Profile under Read reviews.Ihor Lavrenenko · Read the post → - Patient reviewsGuide · SEO guides
How to Ask Dental Patients for Reviews
Ask dental patients for a review at checkout and send the Google review link by text that afternoon.Ihor Lavrenenko · Read the post → - Ask scriptsGuide · SEO guides
How to Ask Customers for Google Reviews
Ask for a Google review in person when you finish the job.Ihor Lavrenenko · Read the post → - More reviewsGuide · SEO guides
How to Get More Google Reviews
To get more Google reviews, ask every customer the moment you finish the job, with a direct review link.Ihor Lavrenenko · Read the post → - Review removalGuide · SEO guides
How to Remove a Google Review
You can't delete a Google review of your business on your own.Ihor Lavrenenko · Read the post → - Orlando SEO guideGuide · SEO guides
Orlando SEO Guide for Small Businesses
Orlando small businesses win local searches by doing the basics well.Ihor Lavrenenko · Read the post → - Law firm leadsGuide · Web design guides
How Law Firm Websites Generate Leads
A law firm website wins cases when it brings qualified leads, not just traffic.Ihor Lavrenenko · Read the post → - Dental themesGuide · Web design guides
Free Dental Website Templates for WordPress
Free dental website templates for WordPress give a new practice a working site for the cost of hosting.Ihor Lavrenenko · Read the post → - Dental website costGuide · Web design guides
How Much Does a Dental Website Cost?
A dental website can cost a few hundred dollars a year on a website builder or several thousand for a custom build.Ihor Lavrenenko · Read the post → - Local keywordsGuide · SEO guides
How to Find Local SEO Keywords
Local SEO keywords pair a service with a place, such as "emergency dentist Orlando" or "plumber near me".Ihor Lavrenenko · Read the post → - Profile checklistGuide · SEO guides
How to Optimize Your Google Business Profile
To optimize a Google Business Profile, get the basics right first.Ihor Lavrenenko · Read the post → - Dental website guideGuide · Web design guides
How to Create a Dental Website
To create a dental website that brings in patients, plan the pages first, then choose the platform, domain and hosting.Ihor Lavrenenko · Read the post → - Orlando healthcareStudy · Orlando studies
Orlando Healthcare Industry Statistics
Health care jobs in Orlando grow more than twice as fast as the wider economy.137,300Hospital and outpatient care jobs, Orlando metroIhor Lavrenenko · Updated Read the post → - Orlando businessStudy · Orlando studies
Orlando Business Growth Statistics
The Orlando metro produced $233.2 billion of goods and services in 2024, and its real economy grew 3.5%, faster than the US.$233.2BOrlando metro GDPIhor Lavrenenko · Updated Read the post → - Orlando educationStudy · Orlando studies
Orlando Education Statistics
Orange County Public Schools counted 193,676 students on October 1, 2026, down 3.9% in a year.193,676Students in Orange County Public SchoolsNatalia Lav · Updated Read the post → - Orlando populationStudy · Orlando studies
Orlando Population Growth Statistics
The Orlando metro reached 2,957,672 residents on July 1, 2025, up 37,690 in one year.2,957,672Orlando metro residentsSasha Evs · Updated Read the post → - Orlando housingStudy · Orlando studies
Orlando Housing Market Statistics
Orlando home prices are slipping, not crashing.$383,445Typical home value, Orlando metroNatalia Lav · Updated Read the post → - Orlando jobsStudy · Orlando studies
Orlando Labor Force Statistics
Orlando's unemployment rate rose to 4.6% in August 2026, up from 4.2% a year earlier and above the US rate.4.6%Orlando metro unemployment rate, not seasonally adjustedSasha Evs · Updated Read the post → - 410 GonePlugin · WordPress plugins
410 Response Manager WordPress plugin
410 Response Manager is a free WordPress plugin that returns an HTTP 410 Gone status code for URLs you removed on purpose.Ihor Lavrenenko · Read the post → - Profile avatarsPlugin · WordPress plugins
Rathly Profile Avatars WordPress plugin
Rathly Profile Avatars is a free WordPress custom avatar plugin.Antony Litovchenko · Read the post → - Author URLsPlugin · WordPress plugins
Change Author Base WordPress plugin
Change Author Base is a free WordPress plugin that replaces /author/ in author archive URLs.Ihor Lavrenenko · Read the post →
Marketing ideas for small business owners
This small business marketing blog shares what we learn running digital marketing for local clients. It covers search, websites, ads and social posts. Each article covers one step of a marketing strategy that brings calls, bookings and sales, not just online traffic. Together they follow the customer journey from the first search to the booked job.
- 01
Search marketing guides
Keyword research, Google Business Profile optimization and local rankings, explained with Google's own rules and free tools. Start with the search guides if Google already brings your best customers.
- 02
Website guides
Website prices, the pages dental, law firm and real estate sites need, and how to pick a template. The web design guides help small business owners plan a site before paying for one.
- 03
Content and social guides
How to set goals, choose platforms, plan videos and posts your community values, and measure results. The social guides show who uses each network, using Pew data.
- 04
Ads guides
How each ad platform charges, from Google to Facebook, what a lead should cost, and how to check an account. The ads guides use real numbers from local campaigns.
- 05
Lead generation guides
Where local leads come from, how fast to answer them, and how to trace each source to the booked job. The lead generation guides turn that into weekly habits.
- 06
Orlando studies
Six studies on Orlando's population, housing, jobs, healthcare, business growth and education, built on Census, BLS and BEA data. The Orlando studies help any brand think through its next marketing plan with real data.
- 07
How we write
Our team writes each article from small business client work, then checks every number against its primary source. Posts list their sources and other resources at the end, so you can check them yourself, and we update articles when the data changes.