If you’re an Orlando real estate agent and your website isn’t bringing in leads, it’s not doing its job.
Your site should feel like a well-staged open house—inviting, easy to navigate, and built to get results. At Rathly, we help agents just like you turn traffic into buyers and sellers with smart, fast-loading websites built for conversions. Below, we’re sharing the top real estate marketing tips to improve your online presence and generate more leads.
Orlando real estate market snapshot
| Metric (June 2025) | Orlando area | YoY |
|---|---|---|
| Median SFR price (ORRA) | $396,330 | +3.3% |
| Avg Days on Market (ORRA) | 31 days | +10.7% |
| Inventory (ORRA) | 24,424 active listings | +64.0% |
| Months of Supply (ORRA) | 8.01 | +85.0% |
MSA context (June 2025):
| Property type | Closed sales | YoY | Median price | YoY |
|---|---|---|---|---|
| Single-family | 2,624 | +3.9% | $449,000 | +1.9% |
| Townhouse/Condo | 1,067 | −11.5% | $269,900 | −10.0% |
Population growth context (add 1–2 lines): The Orlando MSA reached ~2.94M residents in 2024, up from 2.78M in 2022. Growth supports steady buyer activity. FRED
Build a homepage that sells, not just shows
Most realtor websites in Orlando look the same. Generic templates. Stock photos. Confusing menus. That doesn’t sell houses—and it doesn’t sell you, either.
Your homepage should make your value clear in the first three seconds. That means a strong headline that speaks directly to your target audience. Instead of using stock images, showcase real client photos or recognizable Orlando neighborhoods. It should work like a handshake and an elevator pitch in one.
What buyers expect online
- Nearly all buyers use the internet during the home search. Your site is a primary touchpoint. National Association of REALTORS®
- Virtual formats are real decision drivers: NAR’s monthly survey shows ~8% of buyers purchase using only a virtual tour/showing/open house (no in-person visit). Include quality tours and floor plans. National Association of REALTORS®
- Floor plans are the most requested visual after photos, per NAR’s guidance to members. Add clear, printable floor plans to each listing page. National Association of REALTORS®
- Mobile matters: 91% of U.S. adults own a smartphone. Design mobile-first. Pew Research Center
Action: For every listing page add: 20+ photos, a downloadable floor plan PDF, a 3D/virtual tour embed, and a sticky “Call / Text / Book Showing” bar on mobile.
Use clean design that leads to action
We’ve seen it again and again: bloated, flashy websites that load slow and lead nowhere.
Clean layouts, clear calls to action, and intuitive menus win every time. Your site should load in under two seconds. Visitors should be able to find homes, read your bio, and contact you without effort. Think of your site as a digital assistant. Every detail should help guide the user closer to contacting you.
Speed + Core Web Vitals
Why it matters: Faster pages convert better and qualify for better UX in Search. INP replaced FID in March 2024.
| Metric | “Good” target | What to fix first |
|---|---|---|
| LCP | ≤ 2.5 s | Serve next-gen, width-responsive hero images; lazy-load below-the-fold photos. |
| INP | ≤ 200 ms | Cut heavy JS from sliders/maps; defer non-critical scripts. |
| CLS | ≤ 0.1 | Reserve space for images/map iframes; avoid layout shifts. |
Industry baseline: As of early 2025, ~52% of origins pass all Core Web Vitals (mobile+desktop combined trend), so beating the average is very doable. Chrome for Developers
Show off listings with high-performance MLS integration
A clunky MLS feed kills momentum. The best MLS website design is fast, mobile-responsive, and user-friendly. Buyers should be able to search by price, location, or features without frustration.
Highlighting featured listings with personal commentary adds a layer of trust and context that Zillow simply can’t offer. You’re the expert—make it feel that way.
Nail your real estate website SEO
Without SEO, your site’s just a business card buried in a drawer. We build real estate web design in Orlando with organic search in mind from day one.
That means integrating keywords like “homes for sale in Lake Nona” into your content naturally. Your meta titles and descriptions should speak to real human concerns, not just algorithms. Internal links help users navigate while signaling Google about your site structure.
“We create websites that attract leads and turn them into customers,” — Antony Litovchenko, Rathly Head of Design
Accessibility & compliance
- Follow WCAG 2.2 AA for headings, contrast, focus states, keyboard access, and media captions. Google for Developers
- DOJ states websites should be accessible under the ADA; add alt text, labels, and skip links. Search Engine Land
Design for trust: use branding that reflects you
You’re not selling homes. You’re selling trust. That means your real estate agent branding should show up across your entire website experience.
Use a consistent color scheme that matches your signage and Instagram grid. Post a real headshot—not a cropped wedding photo. Add testimonials that mention real names and neighborhoods. People want to feel like they know you before they even call.
IDX/MLS display basics
- IDX allows limited electronic display of other participants’ listings on broker/agent sites; display must be under your control.
- Identify the brokerage/listing firm where required and keep disclosures readable. Local MLS rules may add specifics.
- 2022 policy updates clarified objective criteria for what you display and highlighted prominent identification of the listing firm/contacts on IDX pages.
Add landing pages for each neighborhood you serve
Want to rank for “homes in Winter Park”? Then Winter Park needs its own dedicated page.
Neighborhood landing pages boost both real estate website SEO and realtor lead generation in Orlando. Add local flavor: mention the dog parks, coffee shops, and school ratings. Add a few listings, both active and sold. Use calls to action like “Get your Baldwin Park home value” to bring in seller leads.
Capture leads with smart forms, not pop-up spam
Pop-ups might grab attention, but they rarely convert. Keep it classy with embedded lead forms placed near listings or in the sidebar.
Ask for only what you need: name, email, maybe a phone number. Offer something in return, like a free market report or home value estimate. When you make it easy to contact you, people will.
Measurement template
GA4 lead events (these are official, unlock lead reports):
| Page / UI | Event | Notes |
|---|---|---|
| Contact, “Book showing”, “Get home value” | generate_lead | Fire on successful form submit (mark as a Key event). Google Help |
| When your team reaches out / qualifies | working_lead, qualify_lead, disqualify_lead | Use via CRM → GA4 (Measurement Protocol) or server-side tag. Google Help |
| Listing grid clicks | select_item | Track which property cards attract taps. |
| Listing detail views | view_item | Tie to MLS ID as item_id. Google for Developers |
Your website should close for you
You already work hard for your clients. Your website should be working just as hard behind the scenes—capturing leads, ranking on Google, and showing off your expertise with confidence.
At Rathly, we don’t do fluff. We build the best real estate websites for agents who are serious about growth.
Real estate web design FAQs
What makes a good real estate website in Orlando?
Fast loading speed, mobile-friendly design, SEO-optimized pages, and local branding that builds trust with buyers and sellers.
Do I need SEO on my real estate site?
Yes—real estate website SEO helps you show up in searches like “homes for sale in Orlando” or “buy a condo in Lake Mary,” bringing in organic leads.
How do I get more leads from my site?
Use neighborhood landing pages, highlight recent sales, and make your contact forms easy to use with a clear call to action.
Can Rathly help with my real estate website?
Yes—we design property websites for Orlando agents that convert. If you want a site that brings in leads 24/7, let’s talk.
