Law firm SEO services in Orlando, FL

Get leads from Google with data-driven SEO

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Rathly SEO leadership team

Our leadership brings together specialists in legal SEO, content, technical optimization, and link building. We work as your growth partner, building strategies proven to deliver results for law firms. Start ranking higher today.

harry laurel

SEO director

natalia lav

Content director

antony litovchenko

Head of design

sasha evs

SMM officer

SEO agency for Orlando lawyers

We’re an Orlando law firm SEO agency that attorneys trust to compete in tough markets. From criminal defense to family law, we help firms stand out online with ethical optimization strategies designed to generate steady case inquiries.

On-page SEO

Our on-page optimization is designed for law firms that want measurable results. We refine your site architecture, meta tags, headers, and content flow so every page communicates authority and relevance. By focusing on search intent, we turn your website into a client-focused resource that ranks well, builds trust, and generates quality leads consistently.

Local SEO

Winning new cases often comes down to visibility in your service area. Our local SEO for lawyers campaigns put your firm in front of nearby clients searching for representation. We optimize your Google Business Profile, strengthen local citations, and guide reputation management so your practice earns trust and attention right where it matters most.

Link-building

Links remain one of the strongest law firm SEO services we provide. Our team builds authority through white-hat outreach, publishing quality legal content, and securing mentions on trusted sites. Every backlink signals credibility to Google, improving rankings for your core practice areas. With a mix of foundational citations and high-authority placements, we grow your visibility and help your firm attract higher-value clients.

Industry-specific SEO for local businesses

We boost your search rankings and bring qualified leads to your website.

SEO service quote

We drive organic traffic for law firms

Our SEO campaigns bring lasting visibility. We target keywords that matter for attorneys, optimize pages for conversions, and build authority to deliver steady growth. Your firm gets clients—not vanity rankings.

Full-service marketing that actually moves the needle

Beyond attorney SEO, we provide full-service law firm digital marketing—PPC, web design, social media, and UGC video. With every channel working together, we create campaigns that grow inquiries and case leads consistently.

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PPC
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Our SEO process

Every campaign starts with research and ends with measurable growth. We audit, optimize, and refine continuously. From keyword selection to content publishing, our process builds lasting authority for attorneys in competitive practice areas.

01

Keyword research

We identify search terms potential clients use, focusing on case-related and geo-specific terms that bring qualified leads to your law firm.

02

Website audit

We review site structure, speed, and usability to uncover technical and content issues blocking rankings for competitive legal keywords.

03

Technical SEO

Our experts fix crawl issues, improve indexing, and enhance site speed to help your legal website meet Google’s quality standards.

04

Content marketing

We publish informative, legally accurate content that attracts search traffic, engages visitors, and converts them into scheduled consultations.

05

Managing Google Business Profile

We optimize and update your profile with accurate information, posts, and case highlights to boost visibility in local map results.

06

Local citations

We build and clean up directory listings across top platforms, ensuring your firm’s name, address, and phone number remain consistent.

07

Online review management

We help you generate and respond to client reviews, building credibility and improving local rankings in a highly competitive legal market.

08

Reporting

Our monthly reports track rankings, calls, and website leads, showing exactly how your law firm SEO company drives measurable growth.

Custom SEO pricing options

Every firm has different needs, from solo attorneys to multi-location practices. Our law firm SEO packages are flexible, with pricing based on your goals, practice areas, and competition level—so you only pay for what works.

Trusted by brands

Brands trust us to build fast websites that bring real business growth.

Client reviews

“Was able to tremendously help us with SEO and improving page rankings using white-hat methods. Highly recommended!”
joshua gordon
Joshua Gordon
CEO, Nios Spa
“Rathly helped increase our website's visibility and boost sales with a customized SEO strategy. They are very knowledgeable, professional, and responsive throughout the entire process.”
russ vall
Russ Vall
Owner, Mio Jewelry
nios spa
mio jewelry

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Search engine optimization FAQ

A well-optimized Google Business Profile for lawyers can make or break local visibility. By adding accurate practice details, photos, posts, and gathering client reviews, your firm builds relevance and prominence. Combined with strong law firm citations and NAP consistency, this improves your map pack ranking where most clients start searching.
Why are practice area pages critical for law firm SEO? Dedicated practice area pages SEO gives search engines clarity and potential clients confidence. Each page targets specific services—like criminal defense or family law—with optimized content and internal linking. This not only strengthens your site’s authority but also increases visibility for “near me” searches tied to your core practice areas.
What is LegalService schema and why should law firms use it? Adding LegalService schema helps search engines better understand your practice areas and attorney information. Unlike outdated tags, this structured data connects directly with Google’s knowledge panels and SERP features. Implementing schema can highlight reviews, FAQs, and breadcrumbs, making your law firm stand out with enhanced search results that attract clicks.
How does law firm link building improve authority and rankings? Quality law firm link building builds authority in Google’s eyes. Getting links from bar associations, local sponsorships, and guest posts on legal blogs signals trust and credibility. Unlike spammy directories, these authoritative backlinks improve rankings for competitive practice areas, directly supporting long-term lead generation and sustainable organic visibility.
Do different practice areas require different SEO strategies? Yes. Personal injury lawyer SEO differs from family or immigration law SEO. Each practice area has unique keywords, user intent, and competitive pressures. For example, car accident cases need location-heavy terms, while estate planning benefits from educational content. A successful campaign adapts to each specialty while strengthening your firm’s overall authority.

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